Okta
Hardware identity & launch film
(01) Overview
Okta case study by Raster: a hardware identity, launch film and pre-order site for a desk instrument maker, built in twelve weeks.
A desk instrument maker with a cult product and no brand around it. We built the identity, the launch film and the pre-order site in twelve weeks.
01 / Challenge
The product was loved by the few who had found it. Everyone else saw a black box with no story.
02 / Approach
We drew the identity from the dial itself: one ring, one tick, one typeface. The launch film was shot in a single take on a turntable.
03 / Result
Pre-orders sold out the first batch in nine days and funded the second production run.
Fig. 01 to 03
The new brand and the new product share one grid: twelve columns, an 8-point rhythm and one easing curve for every transition.
(03) Credits
Four people, ten weeks.
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