Notes from the desk.
Essays and process notes on grids, type and motion, written by the people who do the work.
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01 / 06
Why every brand needs a grid before it needs a logo
The logo gets the attention, but the grid does the work. Here is how we start every identity.
Luca Brandt
Founder
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Every note, by topic.
06 entries
Process · 18.09.26
Motion is the new typography
Easing curves have a voice, just like typefaces. We give every brand one of each.
4 min read
Studio · 01.09.26
Nine people, one desk: staying small on purpose
Why we turned down a merger, and what a long table does for the work.
5 min read
Systems · 14.08.26
What a 12-column grid gives a brand team
Twelve divides by two, three, four and six. That is the whole trick, and it is enough.
7 min read
Process · 29.07.26
The checklist we run before every launch
Forty-two checks, from alt text to the last redirect. Copy it, it is yours.
5 min read
Essay · 10.07.26
Designing for the second visit
First impressions sell the launch. The second visit decides whether anyone stays.
6 min read
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