Ondine
Skincare commerce, end to end
(01) Overview
Ondine case study by Raster: skincare commerce from routine finder to checkout, lifting conversion from 3.1 to 5.9 percent.
A skincare brand that outgrew its theme. We designed and built the full commerce experience, from routine finder to checkout.
01 / Challenge
Customers loved the products but could not work out which ones they needed.
02 / Approach
A three-question routine finder up front, quiet product pages and a checkout with no surprises.
03 / Result
Conversion rose from 3.1 to 5.9 percent, and returns fell by a third.
Fig. 01 to 03
The new brand and the new product share one grid: twelve columns, an 8-point rhythm and one easing curve for every transition.
(03) Credits
Four people, ten weeks.
Creative direction
Luca Brandt
Design
Tomás Reyes
Development
Noah Haddad
Motion
Elena Wren
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