Pop Quiz
Accessories label launch
(01) Overview
Pop Quiz case study by Raster: a playful identity and a month of social motion loops for a label whose first run sold out in nine days.
A small label launching a first collection with no audience and a tight budget. We made the identity and a month of motion for social.
01 / Challenge
No followers, no budget for ads, and four weeks to launch.
02 / Approach
A playful identity built from one bouncing curve, and thirty short loops shot on a kitchen table.
03 / Result
The first run sold out in nine days, with almost all traffic from organic social.
Fig. 01 to 03
The new brand and the new product share one grid: twelve columns, an 8-point rhythm and one easing curve for every transition.
(03) Credits
Four people, ten weeks.
Creative direction
Luca Brandt
Design
Tomás Reyes
Development
Noah Haddad
Motion
Elena Wren
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