Vantor
Packaging & retail identity
(01) Overview
Vantor case study by Raster: a modular packaging and retail identity for a home goods brand that won a Bright Dot award in 2025.
A home goods retailer moving from marketplace listings to its own shelves. We designed the identity and every box it ships in.
01 / Challenge
Forty products, forty different boxes, and no shelf presence at all.
02 / Approach
One modular box system on a twelve-column grid, printed in two colours, with the product drawn as a line on every side.
03 / Result
A Bright Dot award, and packaging costs down eighteen percent after the first year.
Fig. 01 to 03
The new brand and the new product share one grid: twelve columns, an 8-point rhythm and one easing curve for every transition.
(03) Credits
Four people, ten weeks.
Creative direction
Luca Brandt
Design
Tomás Reyes
Development
Noah Haddad
Motion
Elena Wren
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