Vela
Performance running platform
(01) Overview
Vela case study by Raster: a running platform rebuilt in one season, with pages 48 percent faster and three times the weekly runners.
A running platform with great coaches and a slow, confusing site, rebuilt in one season.
01 / Challenge
The coaching was excellent, but the site buried it under four menus and a 2.9 second load. Trials started, and most never reached a second run.
02 / Approach
Two weeks of interviews, then one grid for brand and product. Coaches moved to the first screen, and every page was rebuilt as components in Lumen.
03 / Result
Three times the weekly runners one season later, and a team that now ships pages without a call to us.
Fig. 01 to 03
The new brand and the new product share one grid: twelve columns, an 8-point rhythm and one easing curve for every transition.
(03) Credits
Four people, ten weeks.
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