The checklist we run before every launch

Forty-two checks, from alt text to the last redirect. Copy it, it is yours.

Malik Osei

Brand Designer

Launch day should be boring. Ours are, because of a list with forty-two lines on it.

Before the domain moves

Every page gets a title, a description and a share image. Every image gets alt text. Every old URL gets a redirect, tested by hand.

Launch day should be boring.

We click every link on a phone, submit every form and watch the analytics for the first real visitors. Then we go for lunch.

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