Raster / News / Journal

September 1, 2026

5 min

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Nine people, one desk: staying small on purpose

Why we turned down a merger, and what a long table does for the work.

Noah Haddad
Noah Haddad
Lead Developer
Nine people, one desk: staying small on purpose

Last spring a larger agency offered to buy us. We said no, and this is why.

The long table

Nine people sit at one table in Zürich. Designers, developers and a producer, close enough to hear each other. Decisions take minutes, not meetings.

Decisions take minutes, not meetings.

What small buys you

Every client talks to the people doing the work. Nobody writes status reports. And we can say no to projects that would not make us better.

Our rules for staying small

  • Never more than five projects at once
  • No account managers
  • Everyone presents their own work
  • Hire slowly, keep people for a long time

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