A grid is not a cage. For a brand team it is a shared language, the thing that lets five people make one brand.
Why twelve
Twelve divides by two, three, four and six. Halves, thirds and quarters all line up, so a hero, a three-up and a sidebar can live on the same page without new rules.
A grid is a shared language, not a cage.
From screen to shelf
The same columns work on a box, a poster and a slide. When the grid travels, the brand travels with it.
Handing it over
- A one-page grid sheet for every format
- Templates built on the same columns
- A short video showing how to break it, on purpose
